Alma Fiesta 2017 carries forward Prayatna - a social drive campaign to inculcate a sense of responsibility among the bright minds of the 21st century. In its previous editions, the movement engaged the young minds of the country towards the implementation of "Go Green campaign", "Swacch Bharat Abhiyaan", "Women Empowerment" and many more.
This year "Prayatna" endeavours for the problem of blood shortage in India. Blood cannot be manufactured in factories; it can only come from generous donors. To cater to this demand, "Prayatna" put forward its theme,
"Share Life: The Blood Donation Drive".